Branding Workshops

Branding Workshop Benefits
  • Engaging, interactive, productive, and entertaining.
  • This is the first step toward increasing the reputation, image, perceived value, and awareness of your brand.
  • Everyone who participates in the Branding Workshop will have a common understanding of what a "brand" is and how the latest discoveries on the brain can help you win and build a stronger brand.
  • Participants will know how to create and use brand identity and neuromarketing techniques to create a compelling story for their business, product, or service.
  • You will have consensus around the first draft of your brand identity map - the key deliverable - a short and compelling one-page description of your brand and its key messages.
  • You will have the input needed to develop a market research plan to test and validate your brand identity and messaging alternatives.
  • Ensures that everyone understands the strategy behind the messages, the imagery, the brand archetypes, and the Reptilian and Limbic hot buttons to be used in advertising and marketing communications.

Questions about Branding Workshops? Call Chuck Pettis at 360-331-6667.