Branding & NeuroBranding™ Workshops

Branding Workshop Benefits

  • Engaging, interactive, productive, and entertaining.
  • This is the first step toward increasing the reputation, image, perceived value, and awareness of your brand.
  • Everyone who participates in the Branding Workshop will have a common understanding of what a "brand" is and how the latest discoveries on the brain can help you win and build a stronger brand.
  • Participants will know how to create and use brand identity and neuromarketing techniques to create a compelling story for their business, product, or service.
  • You will have consensus around the first draft of your brand identity map - the key deliverable - a short and compelling one-page description of your brand and its key messages.
  • You will have the input needed to develop a market research plan to test and validate your brand identity and messaging alternatives.
  • Ensures that everyone understands the strategy behind the messages, the imagery, the brand archetypes, and the Reptilian and Limbic hot buttons to be used in advertising and marketing communications.

Questions about Branding Workshops? Call Chuck Pettis at 360-331-6667.

[1] 1 Day Branding Workshop

BrandSolutions most popular program - over 200 workshops facilitated

Fast-paced interactive program to get consensus on your brand identity (target audiences, brand name, most repeated message, most important "purchase factors" (features, reasons to buy) and benefits, your organization's top shared values and your Brand Archetype, category descriptor, and Reptilian and Limbic hot buttons.

To be covered:

  • Brand -- What is it? Why is it important? How does it work?
  • NeuroBranding : The Three Brains: Reptilian, Limbic and Cortex brains
  • Male-Female brain branding differences
  • ArchetypalBranding : Universal and cultural archetypes
  • Using brand ladders to link features to emotions.
  • How to determine the most compelling emotional images

[2] ½ Day Branding Presentation

  • Brand: What is it? Why is it important? How does it work?
  • NeuroBranding : The Three Brains: Reptilian, Limbic and Cortex brains
  • Male-Female brain branding differences
  • ArchetypalBranding : Universal and cultural archetypes
  • Using brand ladders to link features to emotions.
  • How to determine the most compelling emotional images
  • Q&A

[3] 1.5 Day or 2 Day Branding Workshop

Includes 1 day content (see above)

  • Allows for more in-depth discussion and coaching
  • Evaluate features, benefits, claims, and pain points for the most effective Reptilian and Limbic hot buttons.
  • In addition to identifying your own Brand Archetype, explore cultural archetypes, which are the underlying subconscious cultural perceptions of your category's space, e.g., the culture code for Jeep in the U.S. is "horse," while in Europe it is "liberator."
  • Brainstorm questions, headlines and imagery options that will grab the attention of your audience and sell them
  • If time, create a second brand identity map

[4] Leadership Brand Workshop

For businesses and non-profits

  • Go from "Good" to "Great!" Create a Leadership Brand Identity map that incorporates "Good to Great" principles
  • Establish specific leadership best practices & tangible behaviors to help build a world-class leadership team that is able to produce world-class performance
  • Define your Hedgehog Concept
  • Define Great - what outputs define great results?
  • Get the Right People on the Bus - What are your criteria for selective hiring and appointing?
  • What is Level 5 Leadership at your organization?