BrandSolutions has helped hundreds of companies and organizations of
all sizes develop brands and marketing communications materials that attract
more customers, convert more sales and secure more repeat business.
Here is a summary of BrandSolutions' proven and systematic branding process:
1. Conduct Branding Workshop
preceded by an optional Communications Audit. Gets the internal input
needed to get alignment on target markets, messages, and the first-draft
Brand Identity Map.
2. Market Research To Test Messaging. Determine the most compelling purchase
factors, messages, and positioning.
3. Develop Alternative Creative Concepts for Market Research. Pinpoint
the best imagery, creative, and design directions (logo, color palette,
web site template, etc.).
4. Finalize the Brand Identity & Creative Strategy
5. Develop brand identity manual and finalize brand components & designs
6. Develop brand strategy & marketing communications plan.
7. Implement the brand internally & externally.
8. Manage the brand to keep it on track
Sample Proposals: BrandSolutions Proven Branding & Market Research
Marketing Communications and Creative Implementation Services
After we've clearly defined your positioning, messaging and brand identity
through the BrandSolutions branding methodology, the next step is to integrate
these into your marketing communications in ways that are both meaningful
and compelling to your audiences. We can execute on the wide range of
marketing communications tactics listed below. We can also work with your
current advertising, web design or public relations agencies to ensure
that they consistently incorporate key messages and graphic elements across
Creative Services: BrandSolutions - A Branding Agency
- Website design
- Public relations
- Marketing communications planning and implementation supervision
- Direct marketing
- Brand naming
- Corporate & organizational identity development (logo design,
- Video and slideshow production
- Search engine optimization (SEO) and web advertising
- Social media - setup and implementation
Brand Consulting Services:
- Branding workshops
- Brand identity development, implementation, and management
- Brand architecture development
- Brand strategy development
- Speeches and presentations on branding
Research Customized for Branding:
- Quantitative research (surveys, including internet, telephone, mail,
and internet/telephone interactive interviews)
- Qualitative research (focus groups, imprinting sessions, and one-on-one
Online and Offline Sales and Marketing with Web Analytics. BrandSolutions
is partnering with ParaMarketing
and their Routes to Customers methodology to help companies test alternative
sales messages, offers and promotions on their e-commerce websites.