Branding Knowledge Center

Brand is the proprietary sensory, emotional, rational, and cultural image or identity that you associate with an organization, product, person or issue.

 

Brand is the most powerful communications tool in the world, yet few organizations consciously create and use a brand identity (brand name, positioning statement, category descriptor, etc.) to market their products or services.

 

BrandSolutions has a proven process that can be used to increase sales and profits, increase company valuation or generate support for a non-profit cause.