About Us

BrandSolutions is more than an advertising agency, we are a branding agency! In addition to advertising, web design, market research, public relations, and social media, BrandSolutions incorporates the neuromarketing, archetypal branding, and brand research techniques used by the world's most valuable and successful brands.


Located in the Seattle area on South Whidbey Island, BrandSolutions has helped hundreds of companies and organizations of all sizes discover their most compelling brand identity and develop marketing communications materials that attract more customers, convert more sales, and create trusted relationships.


With BrandSolutions, you will get:

  • The personal attention of Chuck Pettis
  • A powerful brand!
  • A successful branding project
  • Creative solutions that are on-strategy with the researched brand identity
  • Extensive brand building experience
  • A proven and systematic branding process
  • Senior-level professionals working on your account
  • A passion to "Make a difference" and help make the world a better place

The BrandSolutions Team

Chuck Pettis, President and Founder, BrandSolutions, Inc.

Chuck Pettis, author of TechnoBrands, is the Founder and President of BrandSolutions, Inc. Over the course of his 35-year branding career, Chuck Pettis has managed an in-house ad agency, worked on the client side for a Fortune 50 company, and held leadership positions at small (Floathe Johnson), medium (Evans Group) and large (Publicis) ad agencies. Chuck formed BrandSolutions, Inc. in 1998.


Chuck Pettis has a BA in psychology from Carnegie-Mellon University and an MS in design from Southern Illinois University. Besides BrandSolutions, Chuck has also created Earth Sanctuary, a nature reserve and retreat center on Whidbey Island near his Mutiny Bay home, and is co-executive director of Sakya Monastery of Tibetan Buddhism. Chuck loves amateur radio (W7AUM), hiking, and his wife and family! Look him up on Facebook and Twitter, too.


If your company or organization is located in the Puget Sound area, consider Chuck as a VP of Marketing on a contract basis.

Chuck Pettis Bio:

Jim Young, Research Director and Brand Strategist

Jim Young is Research Director and Brand Strategist at BrandSolutions. Jim has more than 20 years of experience in marketing research and brand consulting, working as an analyst, project manager, account executive, research director and brand strategist.


Prior to BrandSolutions, Jim worked at EvansGroup, a large regional advertising agency, in its branding and market research division. After EvansGroup was acquired by Publicis in 1998, Jim left the company with Chuck Pettis to help form BrandSolutions. Before EvansGroup, Jim was research director at a prominent communications and PR firm in Seattle. Jim started his career at a large Seattle-based marketing research firm, working there as an analyst, project manager and account executive.


Over the course of his career, Jim has had clients in a wide variety of industries and sectors, including information technology, consumer/retail, financial, manufacturing, health sciences, government and non-profit. Noted BrandSolutions clients Jim has worked with include: Microsoft, Nokia, HP, Sun Microsystems, Nortel Networks, JELD-WEN Windows & Doors (North America's largest window and door manufacturer) and Washington State Employees Credit Union. Non-profit BrandSolutions clients Jim has worked with include: Northern Plains Resource Council, Idaho Conservation League, Washington Environmental Council, the Ecology Center, The Institute for Systems Biology, Montana Wilderness Center, North Carolina Conservation Network, World Association for Children and Parents (WACAP), Women Thrive Worldwide, Wisconsin Citizen Action Fund and the Wyoming Outdoor Council.


Other clients Jim has worked with over his career include: Apple Computer, McCaw Cellular (now AT&T Wireless), IBM, Central Point Software (now Symantec), Tandem Computers, John Fluke Manufacturing, Aldus (now Adobe), Traveling Software.


After graduating from the University of Washington and receiving BA degrees in political science and psychology, Jim attended Seattle University and received his MBA with a marketing concentration.

Kendra Howe, Brand Strategist

Kendra has more than 20 years experience in marketing, communications, and strategic planning in the for-profit and non-profit organizations.


Most recently Kendra was CEO of Grist-often referred to as the "Daily Show" of environmental news-where she led the organization in informing and engaging the next generation of people who care about the environment. During her tenure at Grist, Kendra spearheaded rapid growth and garnered worldwide recognition for the organization.


Prior to assuming the reigns at Grist, Kendra served as vice president of client services at Memetic Systems, a pioneer in email marketing; owned and operated her own e-business consulting firm; lead digital media operations as vice president of digital media for Caribiner International (now Jack Morton) and Watts-Silverstein and Associates; and worked on the management teams of three start-up companies. She began her career working in PR and advertising agencies.


Kendra's clients have included Intel, Hewlett Packard, Disney, IBM, Microsoft, AT&T, Alaska Airlines, Nortel, Motorola, Starbucks, Oracle, New Line Cinema, Earth Day Network, Grist, Mother Jones Magazine, University of Washington, Levi Strauss, 3M, Puget Sound Blood Center, Nintendo, and the Experience Music Project.

John Engerman, Art Director

John has been designing and art directing advertising and marketing materials for over 25 years. He has served as associate creative director in large- and mid-size advertising agencies in the Seattle area, and co-founded (with Terry Short) Spark, Inc., a branding and marketing agency specializing in technology accounts. Over the years he has created logos and identity programs, print and online advertising, brochures, direct mail, packaging, tradeshow booths and promotions, email promotions and channel sales tools for clients ranging from Airborne Express and Hewlett-Packard to Philips Ultrasound and WRQ. After receiving a Master's degree in education, he taught graphic design at both Syracuse University's Newhouse School of Communications and the Seattle Art Institute.


In addition to creating graphic design, he also composes and serves as music director for live theatrical productions. Working with many playwrights, he has created songs, shows and musical arrangements which have appeared at many of Seattle's mainstage theatres, as well as in cabaret venues around the country.

Terry Short, Copywriter

Terry Short has 20 years experience as a copywriter and creative director, creating integrated marketing communications for consumer, business-to-business and non-profit brands. He helped establish the London office of the Evans Group (now Publicis) where he developed pan-European advertising and channel communications for Hewlett-Packard and Motorola, and the launch campaign for Nynex cable TV and telecommunications products in the UK. Terry co-founded Spark Advertising in Seattle (with John Engerman), and currently works as an independent consultant, providing marketing communications strategy, copywriting and creative direction. His clients have also included TiVo, Phillips Medical Systems, Microsoft, Perkins Coie, LLP, Cray Computer, Onvia, Casarsa Vineyards, Grist Magazine and the United Way.


Terry's experience in traditional direct marketing and advertising enable him to apply strategic and creative fundamentals to online media and help his clients achieve cost-effective results through fully integrated customer and channel communications. His work has earned awards from The New York Film Festival, The International Television and Video Association and the Direct Marketing Association. He recently completed a Masters of Communication in Digital Media at the University of Washington.

Candy Young, APR, Public Relations Manager

Candy has managed programs for a wide range of businesses, including many technology and telecom companies. She has developed communications programs for companies such as Attachmate, Boeing Computer Services, Hewlett-Packard, Microsoft, and across many industries including manufacturing and industrial design. Previously, at AT&T she managed public relations and was department chief for marketing communications. Candy was also a television news producer and writer at KIRO-TV in Seattle. She has received numerous communications and writing awards from the International Association of Business Communicators, Women in Communications, Washington Press Women and the National Federation of Press Women.


Candy is ethics officer and immediate past president of Public Relations Society of America for Western Washington. She has also served on the boards of numerous technology industry associations. She has an M.B.A. from Fairleigh Dickinson University in Rutherford, New Jersey, and a B.A. in communications from the University of Washington.